Institutional Context

Process Of A Film

The Idea: During that inauguration of a film, it always begins with the initial idea, it’s occasionally the writer, director, or producer who comes up with the idea.

Developing Finance: When you have a script or an idea you need to get it financed or funded to afford to shoot the film or pay the writer a work wage. This would develop into the pitch were the person enrolled would present this to production companies, sales, distribution broadcast, public investment, or private finance.

Script Development: The script writer would then plan out the film through a step outline, then a few first drafts, revisions and final the final draft. The script would then get a sales treatment to see its potential to sell.

Packaging: The director and producer would then package the film and enable it to be commercially and financially successful. The crew casting would begin and the financing budget would be worked out in a package.

Financing: The script would be on the market and would need distribution and investment from a production company. The producer would raise money in pre-sales, banks and cap funding. Then the insurance for production would be determined through competition bonds. Finally the green light where the whole process is a legitimate completion of the process.

Pre-Production: The casting would begin and the storyboards would be illustrated. The locations scouting and the production would begin. The word pre-production basically means plan-production.

The Shoot: The actual filming of the scenes would be shot, with emphasis on acting and the director’s visual break through.

Post-Production: Rough cut, post production sound, inter-titles, colour and the editing of the film would begin. Then the crew would do a final cut and have a complete film.

Sales: They would then have to create trailers and sell the product. They then would try and get the film some test screenings for the public’s opinion and official screening in art house or multiplex cinemas, really just taking the film to the market.

Marketing: This is the promotion and advertising side of the industry, where posters and films and funded to be screened and presented. Marketing like viral (online) and gorilla (different and shocking pieces). The film would be then sold to exhibitioners.

Exhibition: The premier would be held and it would be shown in cinemas and made into multiple prints. The revenues and box office performance would be reviewed and rewarded; the marketers and distributors would be paid.

Other Windows: It would be then shown and sold on DVD, TV, and hospitality locations. Often more promoted through the films reputation.